Join Us for a Celebration of Afro-Latin Music and Culture on Boston Common!
Get ready for an unforgettable experience as the full lineup for the inaugural Embrace Massó ¡Con Salsa! International Music Festival is revealed! This September, the Boston Common will be transformed into a vibrant celebration of Afro-Latin culture, history, and social justice.
In addition to our headliner, the legendary Eddie Palmieri, who has redefined Latin music with his Grammy Award-winning blend of salsa and jazz rhythms, we are proud to present a diverse lineup of talented performers:
Manolo Y La Pura Vida
Patricia Zarate
Eli Pabon
Salsa Y Control
Yvette Modestin
Armando The Truth
Jean Appolon Expressions
Plus, don’t miss a special screening of Faith In Blackness.
Hosted by José C. Massó III & Johnny Giraldo, this festival, launching Embrace Boston’s 2025 Signature Series and kicking off Hispanic Heritage Month, also honors the nearly 50-year legacy of Boston radio icon José C. Massó III, whose WBUR program ¡Con Salsa! has been a beacon of Afro-Latin music and cultural commentary.
This is a free event, but tickets are limited. Secure your spot today to experience this powerful celebration of Afro-Latin music and culture!
Be a part of the Embrace Crew! The Embrace Boston Crew is a specialized team dedicated to handling the event production tasks for each of our Signature Series events throughout the year. Please apply here: Embrace Crew Application
We need your help to make this event a success! If you’re interested in volunteering, please apply here: Volunteer Application.
Get Your Tickets Here!